With the launch of two new Kleenex products we were tasked with creating content that would both communicate the product benefits as well as engage and delight the audience.
The adaptation of the live actions spots were created specifically for a mobile ad buy and were served up as promoted content on Instagram, Facebook and Twitter.
We also created a series of more whimsical stop motion ads that ran during the back to school season. We featured four different tableaus that helped connect the product usage with the school scenarios.
Client: Kimberly-Clark
Digital/Social
Creative Director/AD – Brian Trecka
Creative Director/AD – Pete Pona
Creative/ACD - Robin Dafforn
Creative/CW - Marissa Rhines
