When McDonald’s introduced a series of sandwiches featuring the spicy kick of jalapeños, we knew they had a bold story to tell. So that’s just what we did – tell the story of the new Jalapeño Kickers the way that story was meant to be told. As a graphic novel.
A series of four animated comic strips showed how the sandwich inspired our hero to be bold – or at least how he thought he was being bold. The result was a bright, pop art inspired campaign that let McDonald’s bring some humor to their product.
Client: McDonald’s
Pre-roll/Mobile/Digital/Social
ACD/AD – Brian Trecka
ACD/CW – Deb Pahl
Senior Designer - Minna Sponholz
