Ronald McDonald House Charities has several promotions throughout the year to raise awareness and donations to help children in need. McHappy Day is a weeklong promotion where for every dollar donated, McDonald's would match that donation.
As a global initiative the clients tasked us to figure out a way to make this campaign more socially viable and allow users to donate online more easily. We partnered with Twibbon to create a social campaign thru paid mobile, Facebook and Twitter that would allow users to donate in a few clicks. The user would then have the ability to add a badge to their profile picture that showed their support for RMHC. This in turn helped promote this viral campaign by attracting further donations from friends and family.
Client: RMHC
ACD/AD - Brian Trecka
ACD/CW - Deb Pahl
