McDonald’s revisited a classic Filet-O-Fish spot – the singing bass – to introduce their new Fish McBites. Digital extended the campaign and took the new jingle one step further – we let fans mix it up.
Users visiting the site could roll over 15 fish, each with their own musical note and ‘lyric’, and record their own version of the jingle. Their final mix could then be shared on social media to increase exposure.
Client: McDonald’s
Digital/Mobile/Social
ACD/AD – Brian Trecka
ACD/CW – Deb Pahl
Live Desktop
Live Mobile
