As America’s largest food purveyor, McDonald's supports thousands of independent farmers, ranchers, and suppliers, but people perceive McDonald’s food as “made” not “grown.”
So we developed a new initiative in brand trust for McDonald's. Supplier Stories focuses in on the farmers, growers, ranchers and sea captains that supply the top quality food to McDonald's.
We set out to improve McDonald's reputation, by creating a personal connection that helped humanize the brand by giving McDonald’s suppliers a voice to tell their own story in their own words.
Client: McDonald’s
TV/Digital/Pre-roll/Social/Mobile
Awards:
Mobile Marketer - Mobile Advertiser of the Year
Silver Effie Award
ACD/AD – Brian Trecka
ACD/CW – Nick Marrazza
ACD/AD – Kathy Petrauskas
Senior Designer - Minna Sponholz
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